Propspeed Repackaged Design
Opportunity Statement: How might we redesign the packaging of this new Propspeed formula to entice customers to consider the product, while making it clear to new and existing customers what the product is and making it more effective and sustainable than before?
Mood Board
This is the mood board that I created so we could reference and have a foundation of what we wanted our final design to be. We decided that we wanted to keep similar colours to the original packaging. We also wanted our packaging to have bold elements that would stand out and have angular features in the physical packaging and graphics.
Concept Drawings
Logo Concept and Development
These are some concepts and developments of the redesigned Prospeed logo. As a team, we decided to keep existing elements but improved on it/ enhanced it in a way that would help to understand what the product was used for at first glance.
Can/Tin Packaging
I was in charge of designing all of the graphics that would go around on our redesigned packaging. I incorporated the colours from our mood board and the angular elements. I also put on large numbers to make it clear the order/steps of which item to use first. The appropriate information was also kept on the labels.
Cylinder Packaging Graphics- Main Body
I designed this to have a simple design that was easy to read. I added simple icons and the right information including the new logo/style to fit nicely around the package.
Final Design
Packaging Designed by: Sharon, Kynan, Rashelle, and Yohan